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brand research

> what we have worked on

What We Have Worked On

 
 

Link2Care

 
We were approached by Link2Care to position their brand as well as develop a visual language style for the brand going forward. Link2Care
The brand project kicked off with us reviewing the business strategy as well as analysing the competitors. We also identified the core target markets and their needs to ensure that the brand positioning was accurate. The initial project grew from us developing a visual style to refreshing the Link2Care logo as well.

After further sessions with the brand team, we then developed a brand strategy and marketing plan which formed the basis of the communication plan as well as the formulation of the creative brief from which the brand was constructed. The refreshed corporate identity was based on the new values and brand personality developed for the brand which really encapsulated the soul of the brand and its core focus of providing a world class, person-centred technology.

Link2Care WRAPPA Case Study
 
The refreshed logo was used to provide a platform for the visual style, the colour palette was then developed using warm, approachable colours that would be appealing to all target markets – from old to young. The photographs were also carefully selected to ensure that the images reflected the brand values – “caring, approachable, multi-tasker, dependable”. Whilst the brand is approachable and people-centred it is still contemporary and clean, which is synonymous with a world class technology brand.

We also designed stationery, pull-up banners and a sales leaflet, which would be used to promote the product.
 
Link2Care WRAPPA Case Study

TESTIMONIAL

“Starting a new company on a tight budget obviously has many challenges. Finding a marketing partner able to understand the passion and vision of the entrepreneur is one of those. I was fortunate. Seeing a passion for my vision ignite in Christine from Wrappa during our first meeting was indicative that she is a gifted observer...

 
 

Check out WRAPPA's brand portfolio showcasing clients we work with, providing holistic brand and design consultancy.

 

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