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brand research

> what we have worked on

What We Have Worked On

 
 

Kallvest

 
We were approached by Kallvest Security to review and reposition their brand.

Review
The rebrand project kicked off with us reviewing the marketing strategy and as well as analysing the competitors in the security arena.
Kallvest Security

The initial project grew from us reviewing only Kallvest Security to reviewing the entire Kallvest brand and its business divisions.
 
Marketing and Brand Strategy
After further sessions with the brand team, we then developed a marketing and brand strategy for which assisted with the positioning of the Kallvest brand and the creative brief from which the brand was constructed.

Corporate Identity
The refreshed corporate identity was based on the new values and brand personality developed for Kallvest and its business divisions.

We defined the brand architecture for the Kallvest brand and elevated the divisions by highlighting the positioning through different tag lines.

Kallvest Security

Rationale
The refreshed identity was developed using a combination of the rationale and emotional promise –The rational promise – “focussing on the business side of what we deliver” and the emotional promise – “outsmarting the criminal mastermind”.
In all, a balance between a real strength that comes from mind and muscle working together.

Colour Palette
The identity makes use of a “smart” colour palette – Orange and Grey, illustrating a balance of priorities – Grey symbolising the structure and control of the everyday operations and Orange symbolising the urgency and responsiveness of the service.

Kallvest Security

Brand Consistency
The colour palette was pulled through the various branded elements, from the brochure to the wall mounted signage.

 
 

Check out WRAPPA's brand portfolio showcasing clients we work with, providing holistic brand and design consultancy.

 

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