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brand research

> what we have worked on

What We Have Worked On

 
 

IWC Cooling and GRP solutions

 
IWC contacted Wrappa to refresh their current identity and visual language. They felt their brand was dated and wanted to bring their brand in line with their strategic focus.

Wrappa audited the IWC brand and its competitors and conducted a workshop with the brand team to define the brand and positioning.
Case Study IWC
 
Wrappa then developed a new set of values and brand personality from which the brand was then refreshed and developed creatively. Wrappa also developed the marketing and media plan, which will assist with marketing activities going forward.

The logo development process was quite evolutionary with the colours of the brand changing from the industry standard blue to a new, refreshed green and charcoal combination.
 
 
The identity whilst still remaining quite masculine evolved to become fresher and reflect the brands intention to become more environmentally friendly. The cooling tower symbol was transformed into a new abstract, contemporary symbol, which was used in the visual language style.

The brand was applied to a range of collateral including a bespoke exhibition stand for Electramining 2012, a logo animation developed for the internal brand launch, a fully functional website design and an internal brand championship programme which involved all staff from IWC.
 

TESTIMONIAL

“Thank you to WRAPPA Brand Consultancy for the professionalism and enthusiasm that was evident throughout our rebranding exercise. WRAPPA have delivered a fresh and exciting brand that sets IWC apart from our competition...

 

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