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brand research

> what we have worked on

What We Have Worked On

 
 

IndustroClean - Industrial Cleaning Services

 

IndustroClean decided to reposition itself in the market and refresh the current Industroclean brand.

The project kicked off with a brand workshop in which we interrogated the brand, what it stands for and how it is positioned. We brainstormed the brand personality and values as well as brand associations with the IndustroClean brand team.

The insight gained from the session was invaluable and assisted us with setting out to create the platform from which the brand was developed, both strategically and creatively.


brand portfolio industro clean


After developing the brand strategy we moved on to the corporate identity, which included a logo and kit of parts refresh. A contemporary, fresh brand with a new invigorated approach to the industrial cleaning industry was created.

The new IndustroClean brand will certainly set the benchmark in cleaning in South Africa.

The new brand was launched in November 2011 at a launch event at the NAC hanger at Lanseria Airport. The sales team from around the country gathered to see the unveiling of the new brand and take part in a team building session.

WRAPPA facilitated the team-building session as well as presented the new brand and insight on how the brand was developed.

Once the brand was launched, WRAPPA completed the project by compiling a set of brand guidelines for the IndustroClean Brand Team. The guidelines will assist with the brand management and will ensure that the brand remains consistent in its messaging in all future communications and brand associated activities.

 
“We recently appointed Wrappa to review and refresh our brand, and to say the least, we were very impressed...

 

Check out WRAPPA's brand portfolio showcasing clients we work with, providing holistic brand and design consultancy.

 

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