`

brand research

> what we have worked on

What We Have Worked On

 
 

Dynamic Vision Optometrists

 
 

TESTIMONIAL

 
“Thank you to WRAPPA Brand Consultancy for the professionalism and enthusiasm that was evident throughout our rebranding exercise. WRAPPA have delivered a fresh and exciting brand that talks to our customers...

 
Dynamic Vision approached us to refresh their current identity and visual language. They felt their brand was dated and wanted to bring their brand in line with their strategic focus.

Brand Audit
Wrappa audited the brand and its competitors. We then developed a new set of values and brand personality from which the brand was then refreshed and developed creatively.
 
The Logo
The logo evolution was quite slight as it was established that the “eye” symbol in the brand mark was entrenched within the customers mind and that it had strong recall. What we did however was to refine the “eye” symbol to reflect a more stylised and refined eye and select a new, more sophisticated font. The colours used in the brand mark remained black as we felt that this was appropriate for the positioning of a luxury, aspirational retail brand.
Dynamic Vision Case Study
 
Visual Language
We updated the visual language style and colours to reflect a warmer, more approachable positioning. The current brand was too harsh and did no appeal to the mostly female target market and research showed that the brand colours were too masculine.

Once the logo was updated, we developed an iconic pattern, which is based on a combination of the SNELLEN eye test and the LEAH eye test, which is used to test illiterate children. The pattern was then developed using the secondary colour palette, which included a series of warmer colours.
 
Dynamic Vision Case Study
 
Brand Collateral
A range of branded collateral including brochures, website design, folders and a brand booklet, which was given to the optometrists that attended the brand launch held in Cape Town and Johannesburg. The new brand was unveiled at the launch and was very well received... the next day the team were inundated with requests to upgrade their stores to reflect the new look and feel.
 
Dynamic Vision Case Study
 
Rebranding Stores
The new stores are in the process of being designed and developed in collaboration with Brand DNA and Dynamic Vision and consulting advice is being provided by Wrappa.
 

Check out WRAPPA's brand portfolio showcasing clients we work with, providing holistic brand and design consultancy.

 

Showcase Brands

 
M-Net Rebranding Case Study Databuild Rebranding Case Study CRS Rebranding Case Study
 
M-Net Databuild CRS
 
CaseStudy Bedrooms and Bellhops Case Study AMC Classic Case Study Smart Civil Construction
 
Bedrooms & Bellhops AMC Classic SCC
 
Delaire Graff Wine Estate Dynamic Vision Case Study Logo TOPS at SPAR Case Study Logo
 
Delaire Graff Dynamic Vision TOPS at SPAR
 
IWC Case Study Logo RMS Case Study Logo WAZI Case Study Logo
 
IWC RMS WAZI
 
CaseStudy CarCart Case Study Link2Care Case Study PelePele
 
CarCart JvR Pyschologists Link2Care
 
Case Study JvR Case Study Ishida Case Study TransAlloys
 
PelePele Ishida Transalloys
 
Case Study Industro Clean Case Study Wrappa Case Study TreasuryOne
 
Industroclean Wrappa TreasuryOne
 
Case Study Kallvest Case Study Contract Kitting Case Study Car Wraps
 
Kallvest Contract Kitting Car Wraps