brand research

> what we have worked on

What We Have Worked On



Refreshing the brand
Following on the success of the other brands in the Centric stable, Databuild needed to update and refresh their brand identity. We reviewed the competitors and the current positioning as well as the values.

We then conducted a brand workshop where we reviewed the values and culture.
Databuild's logo before rebranding

Databuild's logo rebranded
Brand development
The overarching concept of "connection" was used as a platform to develop the new logo, a complex system of concentric circles connected at the core.

The connection
The new brand identity embodies the personality and the core essence of "connection" - everything in life is connected, from people, ideas and even beliefs. The ethos of the brand - "do the right thing, enable others and have fun" captured the brand and organisational values.
Databuild Brochure
The palette
The colours used, orange and blues, represent a balance of passion and energy versus innovation and performance. Merged together, they form to create a mix reflecting stability and honour.
Databuild's Colour Palette
Graphic Elements
The brand is further brought to life through a series of graphic elements, which are representative of the industries that Databuild provides solutions to.
The photographic style, an aerial perspective, represents their focus and distinctive approach to the industry. The graphic elements and photographs are overlaid to represent the essence of connection.
Databuild's Graphic Elements
More about Databuild - The Company
Visit the Databuild website to learn more about the company and their service offering - Click here


“I just want to thank you for taking the pain away from our re-branding exercise!"

Click here to read the full Databuild Testimonial


Check out WRAPPA's brand portfolio showcasing clients we work with, providing holistic brand and design consultancy.


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