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brand research

> what we have worked on

What We Have Worked On

 
 

CRS HR and Payment Solutions

 
Following on the success of the other brands in the Centric stable, CRS needed to update and refresh their brand identity.

Positioning and values
Wrappa reviewed the competitors and the current positioning as well as the values.
CRS HR logo before and after
We then conducted a brand workshop where we reviewed the values and culture.
 
Brand identity
Wrappa then developed the brand positioning and personality for the CRS brand based on the feedback from the workshop.

The new brand identity embodies the personality of the brand as well as the core essence of “real people solutions”.

CRS’s strength lies in their people. They are different from their competitors as they really do care about the people; it’s not just about delivering a solution - they take care in listening to what their customers’ needs are and delivering on those needs.
 
CRS brand architecture
 
Brand logo and pallete
The colours used in the brand logo, blue, green, teal and yellow, overlap to form a circular sphere, which is representative of the various business solutions that they provide.

Green represents the fresh, innovative approach to the industry.
Blue represents the solid, trusted service that they provide.
Teal represents life, which is what CRS people are passionate about.
Yellow represents wisdom, which is in abundance at CRS as they have over a decade of experience of providing the correct solution to their clients.
Yellow is also a subtle reference to their standalone brand, Yellow payroll solutions.
 
CRS HR Pallete
 
More about CRS - the company
Visit the CRS website to learn more about the company and their service offering - Click here.
 
CRS Stationery

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