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brand research

> what we have worked on

What We Have Worked On

 
 

CarCart

 
We were approached by CARCART, who wanted to launch a new online car purchase portal and wanted a brand and positioning strategy that would capture the target market in South Africa.

We researched the market as well as the online competitors both local and internationally. The new brand needed to reflect the positioning of “a car at the click of a button”.
Case Study CarCart
 
We brainstormed the big idea and concept and then developed the identity for the brand along with various collateral elements, stationery and a website design.

The identity whilst masculine still needed to appeal to a female audience - this was achieved through the clean lines and the introduction of a secondary colour being teal.

The button style was fashioned on car symbols from a dashboard and applied to the site in a relevant and interesting manner.
 
Case Study CarCart
 
 www.carcart. co.za
 
 
 
 
 

Check out WRAPPA's brand portfolio showcasing clients we work with, providing holistic brand and design consultancy.

 

Showcase Brands

 
M-Net Rebranding Case Study Databuild Rebranding Case Study CRS Rebranding Case Study
 
M-Net Databuild CRS
 
CaseStudy Bedrooms and Bellhops Case Study AMC Classic Case Study Smart Civil Construction
 
Bedrooms & Bellhops AMC Classic SCC
 
Delaire Graff Wine Estate Dynamic Vision Case Study Logo TOPS at SPAR Case Study Logo
 
Delaire Graff Dynamic Vision TOPS at SPAR
 
IWC Case Study Logo RMS Case Study Logo WAZI Case Study Logo
 
IWC RMS WAZI
 
CaseStudy CarCart Case Study Link2Care Case Study PelePele
 
CarCart JvR Pyschologists Link2Care
 
Case Study JvR Case Study Ishida Case Study TransAlloys
 
PelePele Ishida Transalloys
 
Case Study Industro Clean Case Study Wrappa Case Study TreasuryOne
 
Industroclean Wrappa TreasuryOne
 
Case Study Kallvest Case Study Contract Kitting Case Study Car Wraps
 
Kallvest Contract Kitting Car Wraps