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What We Have Worked On



We were approached by CARCART, who wanted to launch a new online car purchase portal and wanted a brand and positioning strategy that would capture the target market in South Africa.

We researched the market as well as the online competitors both local and internationally. The new brand needed to reflect the positioning of “a car at the click of a button”.
Case Study CarCart
We brainstormed the big idea and concept and then developed the identity for the brand along with various collateral elements, stationery and a website design.

The identity whilst masculine still needed to appeal to a female audience - this was achieved through the clean lines and the introduction of a secondary colour being teal.

The button style was fashioned on car symbols from a dashboard and applied to the site in a relevant and interesting manner.
Case Study CarCart
 www.carcart. co.za

Check out WRAPPA's brand portfolio showcasing clients we work with, providing holistic brand and design consultancy.


Showcase Brands

M-Net Rebranding Case Study Databuild Rebranding Case Study CRS Rebranding Case Study
M-Net Databuild CRS
CaseStudy Bedrooms and Bellhops Case Study AMC Classic Case Study Smart Civil Construction
Bedrooms & Bellhops AMC Classic SCC
Delaire Graff Wine Estate Dynamic Vision Case Study Logo TOPS at SPAR Case Study Logo
Delaire Graff Dynamic Vision TOPS at SPAR
IWC Case Study Logo RMS Case Study Logo WAZI Case Study Logo
CaseStudy CarCart Case Study Link2Care Case Study PelePele
CarCart JvR Pyschologists Link2Care
Case Study JvR Case Study Ishida Case Study TransAlloys
PelePele Ishida Transalloys
Case Study Industro Clean Case Study Wrappa Case Study TreasuryOne
Industroclean Wrappa TreasuryOne
Case Study Kallvest Case Study Contract Kitting Case Study Car Wraps
Kallvest Contract Kitting Car Wraps