`

brand research

> what we have worked on

What We Have Worked On

 
 

Bedrooms and Bellhops

 
One of our favourite brands… Wrappa was tasked to develop the brand from inception. From the name to the website, this brand became our baby.

The big idea
We started off brainstorming the big idea for the brand, which needed to reflect the core offering – a property rental service in the UK targeted at the more affluent traveller looking for a place to stay – short or long term - but with the added benefit of feeling like your own home.
Bedrooms and Bellhops Logo
 
We brainstormed names and came up with the name and tagline needed to reflect the offering – it was representative of the offering and quirky too.
 
Brand personality
We then developed a brand personality and set of values to ensure that when we created the identity it would reflect the essence. Being a very British company, the design needed to reflect this.

Visual language
We developed a range of patterns which were applied to a range of stationery and the website. The colours were also unique in the competitor set.
 
Bedrooms and Bellhops
 
The logo
The logo is black and white but the brand collateral is brought to life through the use of the patterns and the distinctive British racing colour green.
The logo symbolises a bellhop, which is synonymous with English traditions and by adding a touch of humour to the icon, we made the brand more approachable and less stiff.
 
Bedrooms and Bellhops
 
Website and development
Wrappa designed and developed the website, which is fully functional with online booking and payment capabilities.
 

Check out WRAPPA's brand portfolio showcasing clients we work with, providing holistic brand and design consultancy.

 

Showcase Brands

 
M-Net Rebranding Case Study Databuild Rebranding Case Study CRS Rebranding Case Study
 
M-Net Databuild CRS
 
CaseStudy Bedrooms and Bellhops Case Study AMC Classic Case Study Smart Civil Construction
 
Bedrooms & Bellhops AMC Classic SCC
 
Delaire Graff Wine Estate Dynamic Vision Case Study Logo TOPS at SPAR Case Study Logo
 
Delaire Graff Dynamic Vision TOPS at SPAR
 
IWC Case Study Logo RMS Case Study Logo WAZI Case Study Logo
 
IWC RMS WAZI
 
CaseStudy CarCart Case Study Link2Care Case Study PelePele
 
CarCart JvR Pyschologists Link2Care
 
Case Study JvR Case Study Ishida Case Study TransAlloys
 
PelePele Ishida Transalloys
 
Case Study Industro Clean Case Study Wrappa Case Study TreasuryOne
 
Industroclean Wrappa TreasuryOne
 
Case Study Kallvest Case Study Contract Kitting Case Study Car Wraps
 
Kallvest Contract Kitting Car Wraps